Cosecha is a nonviolent social movement fighting for permanent protection, dignity, and respect for the 11 million undocumented immigrants in the United States. Our name, "harvest" in Spanish, honors the long tradition of farmworker organizing and the present-day pain of the thousands of undocumented workers whose labor continues to feed the country.
The mark tells a story, and has 3 primary parts: Sprouts, Roots and an Eagle. The sprouts represent the beginning of a new life and a new movement. The roots show that this movement is rooted in culture and a rich heritage of family and community in the struggle. The eagle is an honoring of the movement that came before, The United Farmworkers Movement, which used the image of an aztec eagle.
One key element to creating a successful logo for a decentralized social movement is that it is not only a symbol of pride for people in the movement, but it is easily replaceable in multiple mediums. Below, you can see just a handful of the hundreds of variations created by people in the movement.