The Opportunity:
Cynthia Nixon is a political candidate like no other: she’s an accomplished actor, a progressive activist, a lifelong New Yorker, bringing powerful change in a state that desperately needs it. Cynthia’s voice is bold and energetic, yet nuanced and approachable.
The Solution:
The visual identity seeks to empower her unique voice, at times stepping outside the conventions of past politicians. This is accomplished through simple visuals that leverage the messaging through purity of typography: Cynthia for New York is about ideas and the core principles of progressive change.
Role:  Design Lead, Creative Director
Logo & Identity: Andrea Trabucco-Campos
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