The Opportunity:
Today, the Jewish community is faced with a choice. Will they leave their tradition in the hands of out-of-touch leaders, or will they fight for a vibrant, liberated Jewish community that supports freedom and dignity for all Israelis and Palestinians? IfNotNow promises to be the generation that will end their community's support for the occupation.
The Solution:
Clean and simple branding that’s easily reproduced across hundreds of actions and by thousands of leaders. The burning bush icon evokes a prophetic call to action, and the custom word mark nods to Hebrew calligraphy. As IfNotNow challenges the leaders in their own community, this brand has become a symbol of renewal and unity.
Role: Designer @ Freelance
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