The Opportunity:
Today, the Jewish community is faced with a choice. Will they leave their tradition in the hands of out-of-touch leaders, or will they fight for a vibrant, liberated Jewish community that supports freedom and dignity for all Israelis and Palestinians? IfNotNow promises to be the generation that will end their community's support for the occupation.
The Solution:
The branding for this movement is clean and simple so it can easily be reproduced. The burning bush icon is bold and memorable, and the custom word mark is modern, while giving a nod to Hebrew calligraphy. This identity has quickly become a symbol of pride for people within this fight. 
Role:  Designer
Agency:  Freelance
Back to Top