The Opportunity:
Jess King is running for Congress in Pennsylvania's 11th Congressional District. A working
mom running against the grain in a historically conservative district, Jess needed a
recognizable design to define her campaign and amplify the massive volunteer-led field operation she inspired.
The Solution:
To unify all of the elements, we chose a clean and unique typeface for the campaign as well as
a photo style that helped simplify the backgrounds overall. This type-focussed identity is bold when it needs to be, and can adapt to text-heavy door hangers and literature for canvassing materials with ease.
Role: Designer @ Freelance
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