The Opportunity:
Jess King is running for Congress in Pennsylvania's 11th Congressional District. Jess King is a working mother who has spent her career fighting for Pennsylvanians who want a shot at the American dream. Jess needed a simple design framework that would bring her message to the forefront and get any unnecessary clutter out of the way. 
The Solution:
To unify all of the elements, we chose a clean and unique typeface for the campaign as well as a photo style that helped simplify the backgrounds overall. This type-focussed identity is bold when it needs to be, and can adapt to text-heavy door hangers and literature for canvassing materials with ease.
Role:  Designer
Agency:  Freelance
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