The Opportunity:
Jewish Currents is a 'progressive, secular voice' in the jewish community and was founded in 1946. While the content still resonated with a new wave of younger readers, the overall look of the magazine had become dated. They needed to increase their readership and subscriptions and reach millennial readers if they were going to keep their long tradition alive. 
The Solution:
The new identity seeks to bring a fun personality to the magazine. The content often has a serious tone, and this needed to be balanced with approachability. To make the new identity more inviting, we created a custom palette of highly saturated colors, and set everything in Moderat (by Tightype foundry), which has a personality of it's own.
Role:  Design Lead, Creative Director
Design Collaborator: Danny Rutledge
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