With bright colors, a decided pop aesthetic and an affordable price point, the Sea-Doo Spark was created to appeal to a new generation of watercraft riders. To launch this product, the brand partnered with Grammy-nominated music producer Deadmau5 (aka Joel Zimmerman).
We collaborated with Jim Henson's Creature shop to design the iconic concert mau5head, featuring the Spark campaign's signature paint-splatter design. The head was revealed at an exclusive launch concert at the Fontainebleau Hotel in Miami Beach.
ROLE: Art Director, Designer, Photographer AGENCY: Cramer-Krasselt